From now on Prestimedia is to integrate and allow the sharing of certain content in its solutions of interactive catalogues e.print® and premiumbook® within a catalogue or an interactive brochure: "I love it"
From now on the user will be able to share certain content on social networking sites (such as Facebook™, Twitter™...).
http://www.prestimedia.com/index.php/en/highlights-facebook-i-love-it/
New uses are appearing
"I love it" allows an Internet user to publish and forward a link on specific content within an interactive catalogue and offer new uses "2.0".
Imagine, for example, that a young mother wants to give her friends on Facebook™ ideas for presents:
From the interactive catalogue, she will be able to share links for products which will be of interest directly and easily on her own Facebook™ wall...
It will come up with useful links with comments.
This young mother’s friends will then be able to click on Facebook™ and directly access the said product on the double page of the catalogue.
Similarly, along the same lines, you can now, for example:
- share holiday ideas
- share decorating ideas
- share ideas on all sorts of products
- share editorial content
The list of uses is indefinite.
Advertisers save money
An interactive catalogue, sometimes also called “e-brochure”, “e-catalogue”, “virtual catalogue” is a faithful, interactive reproduction of a paper catalogue on a device, which can be called up on a computer connected to the internet, or a DVD Rom or a USB stick.
Prestimedia® interactive catalogues are equipped with advanced functions rendering the content very interactive.
By having an interactive catalogue, an advertiser can potentially make savings on printing and circulation fees, whilst also looking after the environment.
Advertisers optimise their referencing
Thanks to "I love it" advertisers are going to be able to develop their netlinking and, by doing so, their referencing and, thus, their popularity.
It’s an undeniable plus point.
This new function is of interest to the marketing directors, head of project marketing, communications agency, Web agency.
Who is Prestimedia?
Established in Marcq en Baroeul (59), leader of the interactive catalogue market, since 2003, boasting 10,250 catalogues realised with a total of more than 550,000 pages,
Prestimedia is the provider for more than 450 of the best well-known businesses (Redoute, Lapeyre, Vertbaudet, GRDF, Lagardère...)
and also PME and TPE, developing in the B2B environments right up to institutional partners (Regional Councils (conseils départementaux), CCI (chamber of commerce and industry)...).
"Paper to Web, TOGETHER*" is Prestimedia’s motto, which advocates synergy and coherence between channels of communication when talking about the recipient: the client.
(* "Paper to Web, TOGETHER*" translates into French as "du papier au Web, ENSEMBLE")
Take a look at Prestimedia’s website : www.prestimedia.com
Contact information
Contact information for Prestimedia
Editor / Press contact
François Michalski
Tel : +33 3 61 50 37 57
email : presse@prestimedia.com
Legal notice
Prestimedia SARL with a capital stock of 7500€
RCS Roubaix Tourcoing 444 726
Code APE 721 Z
Address: Château Rouge - 276 avenue de la Marne 59 700 Marcq en Baroeul, France
www.prestimedia.com
Tel +33 3 20 12 08 65
Fax +33 3 20 12 97 78
Editor / press contact: François Michalski
Contact press: presse@prestimedia.com
Prestimedia created for the Radiospares society, B2B specialist in the distribution of electronics components, a 5446 pages interactive catalogue with over 140 000 product references.
Prestimedia presents this solution at the VAD 2009 in Lille, between the 13th and 15th October.
You can find this catalogue on-line on the Radiospares web site: http://radiospares.catalogue-interactif.com
World record ? Without a doubt ...
- The Radiospares interactive catalogue created by Prestimedia contains 140 000 product references.
- Each product reference in the interactive catalogue contains a link that points to the product page on the web site
- The 140 000 references point towards the 140 000 product pages on the Radiospares web site
- The Prestimedia production teams worked for 2 months to create this 5.446 pages interactive catalogue that is without a doubt a world record.
Exclusive features for this out of the ordinary interactive catalogue.
2 precise examples:
- « Zones in zones »: the product references that add up to 140 000 are presented as tables, each table being an interactive zone. Inside these zones, each table line is then separated individually and contain the link to the product page on the web site.
- « Search engin + »: predictive (it suggests the keywords after typing 2 or more characters) and multi-word, the engine not just finds the content, it also emphasis each word on the page and takes the plurals into account.
What is an interactive catalogue ?
An interactive catalogue, sometimes called “e-brochure”, “e-catalogue”, “virtual catalogue” is a one on one reproduction of a paper catalogue in a digital format that can be accessed with an internet connected computer, from a DVD Rom or an USB key.
The Prestimedia interactive catalogues have advanced features that allow the user to zoom each product, allow quick access to the product pages using links, allow searching using a very powerful predictive search engine, but also allow sharing on Facebook, interaction with the e-commerce basket of a web site...
The interactive catalogue respects the environment: no ink, no chemicals, no transportation, no paper...
What is the interest for a distributor like Radiospares ?
« We were searching for a way to optimise the penetration of our paper catalogue while guaranteeing our clients quick, easy and practical access to our offer »
says Jean-Christophe Lainé, Marketing Director.
« One of the problems we had to face in the beginning, was the extent of our offer. We had to be capable to give access to over 140 000 product references using a tool that resembled our state of the art paper catalogue, that is considered today a bile dedicated to the electronics and industry professionals »
continues Jean-Christophe Lainé.
On the other hand, Radiospares started a Durable Development program 3 years ago: the interactive catalogue that Prestimedia proposes fully answers this demand and integrates with the e-commerce distributor strategy of Radiospares – that receives more than 52% of its commands through its e-commerce solutions.
« Moreover, we hope that this solution will allow us to reach an even greater number of internet issued commands ».
concludes Jean-Christophe Lainé
Who is Prestimedia ?
Leader on the interactive catalogue market, from 2003, with more than 10 000 catalogues created with a total of over 500 000 pages, Prestimedia is the provider forover 450 enterprises, well-known (Redoute, Castorama, Vertbaudet, GRDF, Lagardère...), but also PME and TPE that activate in the B2B sector and institutional partners (departmental councils, general councils, CCI... ).
« Paper to Web, TOGETHER » is Prestimedia's motto, that advocates the synergy and coherence between the different communication channels keeping in mind the most important thing: the client.
Discover the web site: www.prestimedia.com
Prestimedia was selected by the Nord Pas de Callais region and the CCII among the 20 most innovative projects for e-commerce and is present under this section in the “innovations” area of the VAD expo at Lille, from the 13th to the 15th of October 2009.
Who is Radiospares ?
Implanted at Beauvais from 1986, Radiospares positioned itself as leader of the VPC and B2B in France by launching on the market an industrial distribution formula based on a high service grade and a considerable reduction in the acquisition prices for the clients.
Radiospares is the french branch of Electrocomponents Group, that activates through its trademarks RS Components, Radiospares, Radionics and Allied Electronics in USA. Electrocomponents serves almost 1.6 million clients in the world. Present in 27 countries all over the world with 16 warehouses, RS Components and its subsidiaries deliver 450 000 products from 2 300 suppliers. The group has realised in the 2008-2009 fiscal year 974.6 million £ in revenue.
Radiospares has today almost 500 collaborators. The enterprise offers 140 000 in technical product references, divided into 18 product categories and over 300 000 supplemental products that are not in the paper catalogue offer, and counts up to 72 000 active clients.
Radiospares redefines the classic distribution model offering a multitude of services: no minimum buy order required, orders are received and processed till 19:00, express delivery in 1 or 2 days for orders on stock items, service prices and SAV.
Discover the Radiospares web site dedicated to press professionals: www.presse.radiospares.info
Contacts
Contact Prestimedia
Editor / press contact
François Michalski
Tel: 03 61 50 37 57
email : presse@prestimedia.com
Legal notice
Prestimedia SARL with a capital stock of 7500€
RCS Roubaix Tourcoing 444 726
Code APE 721 Z
Address: Château Rouge - 276 avenue de la Marne 59 700 Marcq en Baroeul, France
www.prestimedia.com
Tel +33 3 20 12 08 65
Fax +33 3 20 12 97 78
Editor / press contact: François Michalski
Contact press: presse@prestimedia.com
