Link up your interactive catalogue: internal link, link to a specific page on a Web site, to a 3D object, video, photo slideshow...
These "magic" links will allow your interactive catalogue and your Web site(s) to work together fully.
All this is of course monitored by your statistics system.

NB : beyond the opening of the sheet of a product on a website, these links can also open any Document type: pdf files, Word, excel, visual, photo slideshow, videos, flash animation, 3D objects, ...